Bridgeat is a specialist UK market entry consultancy for international food and drink brands. Our name says it all, we are the bridge from your origin to your market.
Whether you're looking to secure retail listings with the UK's major grocers or gain a foothold in foodservice through restaurants, contract caterers, hotels, or leisure operators, we guide you across every step of that journey.
We work with brands from all over the world who know their product is exceptional, but who need an expert on the ground to navigate the UK's unique retail landscape, buyer relationships, and regulatory environment.
From the first discovery conversation through to strategy, execution, and ongoing mentorship, Bridgeat is with you every step of the way.
About Heerum Founder
With over 20 years of experience in food and beverage procurement, Heerum brings a rare, end-to-end perspective shaped by working on both the buyer and supplier sides of the industry.
Her background spans large-scale catering, travel, and hospitality environments, where she developed a deep understanding of how procurement decisions are really made, from commercial pressures and compliance requirements to product fit and operational practicality. This insight enables her to bridge the gap between brands and buyers, ensuring products are not only compelling but truly market-ready.
Today, that experience underpins everything she does at Bridgeat, helping food and drink brands navigate procurement with clarity, confidence, and a far higher chance of success.
In 2015, Heerum took the leap to go independent, founding TickEat with a clear focus on building meaningful connections between food and drink brands and the buyers who matter. By working closely with both sides, she developed a reputation for creating strong, lasting supplier relationships across the travel, leisure, and hospitality sectors, earning the trust of partners including British Airways, Virgin Atlantic, Eurostar, and major industry operators.
Her approach has always gone beyond introductions, focusing on aligning values, expectations, and long-term commercial success between brands and buyers. This relationship-first mindset has been recognised across the industry, including being named Virgin StartUp Mentor of the Year in 2020, and contributing as a judge for the Great Taste Awards, Quality Food Awards, and more.
Bridgeat represents the next chapter, built on years of hands on experience, with a clear focus on helping international brands establish, grow, and sustain strong supplier relationships as they enter and scale within the UK market.
"I've spent my career at the intersection of great food, sharp commercial thinking, and the art of opening doors."
Our Team
In order to make sure every point of your journey to market is supported, we have a specialist team to ensure end to end support is offered.